Vertu’s First Android Luxury Phone Unveiled

is back with vengeance. The luxury mobile phone brand, which used to be wholly-owned by Nokia before selling a majority stake to private equity group EQT VI in October 2012, brings out its first Android-powered phone.

Costing 7,900 euros (about US$10,587), the Vertu Ti comes with sapphire glass display with 800 x 480 resolution, a 1.5GHz processor, and a 1,250mAh battery; all encased in a tough titanium frame. There is one thing absent from this luxury phone: 4G connectivity.

“Vertu will never be at the bleeding edge of technology,” Vertu’s head of design Hutch Hutchison bluntly told BBC. “It has to be about relevant technology and craftsmanship–it’s not a disposable product.”

The Vertu Ti is completely handmade from the company’s headquarters in Church Crookham, England. The name and signature of the employee who assembled the phone is even laser inscribed onto the inside lid of the phone’s SIM card holder. And like most Vertu mobile phones, this device comes with a “concierge” button that connects the customer with a global team who can provide localized advice, as well as help with events and restaurant bookings.

For those who have a lot of money to spare, just like the 326,000 Vertu customers around the world, the Vertu Ti is now available on retail.

Source: BBC, via Engadget

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