US-Exclusive Nokia Lumia 928 Unveiled

While Nokia keeps churning out cheap smartphones for developing markets, the struggling mobile company still clings to hope that maybe—just maybe—it could finally make a significant crack to that elusive American market. Nokia has just unveiled Friday what Forbes’ Ewan Spence calls the “last throw of the American dice”: the Nokia Lumia 928. This handset will become available exclusively to Verizon beginning May 16th.

The new smartphone arrives after years of Nokia’s exclusive partnership with AT&T. The phone company will not be leaving the carrier any time soon, unveiling the Lumia 920 that has similar features to the 928.

The high-end Windows Phone 8-powered smartphone features a 4.5-inch OLED touch screen, an 8.7-megapixel PureView camera with xenon flash, 1GB of RAM, 1.5GHz dual-core Snapdragon processor, 32GB of internal storage, three microphones, and wireless charging.

Spence writes that the Nokia Lumia 928 could make or break the company. “Although Nokia’s cash reserves saw a net increase in its last quarterly report, Nokia cannot spend marketing money forever. Neither can it keep launching handsets as the next best thing. One of them is going to have to deliver very soon and start a virtuous cycle of feedback.”

He also advises Nokia that if the Lumia 928 is not able to crack the American market despite its superior features at mid-rance price, “then perhaps it would be time for Nokia to abandon the US and focus on the markets where the Lumia range is proving to be successful.”

The Nokia Lumia 928 will be available at $99.99 (half the price of the Samsung Galaxy S4) after a mail-in rebate and comes with a two-year contract with Verizon.

Source: Nokia Conversations, via Forbes and Mashable

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