New Windows 8 Tablet Ad Exposes iPad’s Flaws

Apple and Microsoft have been in each other’s throats when it comes to marketing their wares while lambasting the competition. Call it the Coke vs. Pepsi of the technology realm, and the latest Windows 8 tablet ad attacks the dominating slab in the market: the iPad.

The Windows 8 tablet ad puts the 64GB iPad side-by-side with the 64GB Asus VivoTab Smart. In the commercial, Microsoft directly calls out iPad on price, efficiency in productivity apps (specifically between Microsoft’s PowerPoint versus Apple’s Keynote), the iPad’s lack of USB ports for printing photos and documents, and the ability to display two apps at once, all while using Siri’s voice. It shows how consumers can do more from the $449 Asus VivoTab compared to the $699 iPad.

“Should we just play Chopsticks,” asks the Siri in the Microsoft ad, which mimics the commercial for the iPad mini.

The reaction to the ad has been expected: Apple fans disguised as tech journalists call it lame, while PC users say the Windows 8 tablet ad is accurate.

Darrell Etherington of TechCrunch calls the commercial a “cheap shot” and how it proves “exactly why Windows 8 tablets suck.”

“People aren’t looking for multitasking PowerPoint slide deck-creating machines; they have computers for that,” he writes, ignoring the fact how consumers nowadays want to perform multiple tasks on a single mobile device like checking the weather, writing notes or making PowerPoint slides.

This latest Windows 8 tablet ad is one of several Microsoft has shown recently to market its Windows 8 OS and the devices that run on it. And with over $1 billion Microsoft has set aside for Windows 8’s marketing campaign, this would not be the last time we will hear from the company and its rivals Microsoft tries to pull down.

Source: Windows Videos on YouTube, via The Verge

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