Latest Google Patent Makes Mouse Pointer Activity Influential to Search Results

Google was recently granted a patent that aims to “modulate search relevancy using pointer activity monitoring.” This makes your every movement done with the mouse pointer interpreted to what draws you to a certain part of the search results page, which the search engine giant wants to make use. The company thinks that how the mouse cursor behaves is similar to how our eyes move around the screen. It wants to know why you hover the cursor over a certain sponsored ad and skip the others, for instance, and will tweak your future search results using the data it has gathered with your mouse cursor.

The patent was filed back in 2005. Although the technology has yet to be implemented on Google, we are not sure whether this mouse pointer activity monitoring will be applied in the near future.

Source: Web Pro News, via Engadget

Join the Discussion

Your email address will not be published. Required fields are marked *

Back to top