Instagram third-party apps must not use Insta and Gram

Luxogram, one of Instagram third-party apps affected by IG's new ruling.

Luxogram, one of Instagram third-party apps affected by the new ruling.

Instagram third-party apps have had a field day associating its apps from the popular photo and video clip sharing service, but those days will soon be over. Instagram has announced it is banning third-party applications from using variations of the Instagram trademark on their own names.

“Don’t: Use ‘Instagram’ ‘IG,’ ‘Insta’ or ‘Gram’ in your app name,” the real IG updated in its brand guidelines for third-party apps.

Instagram third-party apps are also not allowed to use the Instagram name or logo in their own icons, products or marketing materials, as well as the stylized font associated with the service.

This is different from Instagram’s previous guidelines on branding third-party apps, wherein they cannot use “Instagram” or “IG” in their products’ names, but it was okay to use either “Insta” or “Gram” (not both).

Statigram, one of Instagram third-party apps affected by the new ruling.

This means many Instagram third-party apps will have to rebrand or lose access to Instagram’s API, making their own products useless. These apps include Luxogram, a web-based IG client that recently received an email from Instagram saying, “(Instagram cannot) allow other applications to look like they might be official Instagram applications or endorsed or sponsored by us.”

The email continued: “It is important that you develop your own distinctive branding for your application, and use Instagram’s trademarks only as specifically authorized under our policies.”

In a statement, a representative for Instagram said that third-party applications, and basically everyone else who use the Instagram brand, “need to be in accordance with our branding guidelines.”

The Facebook-owned service has yet to address how long the likes of Luxogram, Statigram, and other Instagram third-party apps have to change their brand names. Instagram has said in the email it will give companies a “reasonable period” to do so.

Source: PC Magazine

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