Israel-based Else, formerly known as Emblaze Mobile, formally launched in London its impressive-looking, Linux-powered smartphone called First ELSE. The people behind the First ELSE are confident to note that their handset brings user experience to a whole new level that may even give the iPhone and recently-launched Android devices a run for their money.
The First ELSE runs on Access Linux Platform, a newly-introduced mobile OS that is the foundation of its Else Intuition OS. The main difference between this smartphone from the rest is its revolutionary and futuristic-looking user interface. The main menu, called sPlay, appears like a fan that your right thumb simply hold, drag, and release to access different sections without changing the main screen, as this video clearly explains.
It may be a concern for those who are used to using their cell phones with their left thumbs since the control buttons are on the right side of the bezel, so it may take quite a while to learn navigating the menu with their right thumbs.
Meanwhile, hardware specs include a 3.5-inch screen with 854 x 480 resolution, a 5-megapixel camera, 3.5mm audio, 16GB of internal storage, and built-in GPS.
The First ELSE will become available beginning the second quarter of 2010.
Image source: Else Mobile
