Coming Soon: Facebook Video Ads

Facebook video ads

Facebook video ads

Facebook is set to roll out 15-second video advertisements on its Web site starting later this year. Bloomberg reported that these Facebook video ads will not come cheap, with some sources claiming they may go as high as $2.5 million a day.

Implementing video advertisements on Facebook will surely provide the popular social networking service a significant boost in advertising revenue. Facebook revealed in its latest quarterly earnings report that it has earned $1.6 billion from advertising, an astounding 88% of its total revenue and an increase of 61% compared from the same quarter last year. Facebook also reveals that 41% of its total ad revenue came from mobile advertisements.

It remains unclear whether Facebook video ads will appear on its desktop version, the mobile app or both. It is also unknown how the new advertising scheme will be implemented on a user’s news feed. Will it pop up suddenly once you logged in? Will 15-second video ads appear everytime you refresh your feed? Will you be allowed to close or skip the video midway through?

Facebook video ads

Facebook is not the only social networking service to have dabbled on selling ad space. Twitter, for instance, has been allowing advertisements through Promoted Tweets. The microblogging service has been discussing with large media companies like Viacom and NBCUniversal to host television clips on the site. Twitter also has similar deals with ESPN, The Weather Channel, and Turner Broadcasting.

This new advertising scheme from Twitter provides its users with promoted tweets based on the television shows they have watched and posted about. For instance, you are watching the latest episode of Siberia on NBC and tweet about it. Then, a commercial from J.C. Penney comes in, prompting Twitter to push promoted tweets from the retailer into your stream, assuming that you saw the TV ad.

Facebook remains mum about the news of Facebook video ads.

Source: VatorNews

Image source: Tubemogul, Inside Facebook

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