BlackBerry Z30: Is this BB’s last hope?

BlackBerry Z30

BlackBerry Z30

BlackBerry’s latest smartphones may not have performed well in the market as they would like to hope, the company is not throwing the towel just yet. The new BlackBerry Z30 was introduced Wednesday, which sports a 5-inch display, stereo speakers, a larger battery, and the latest update of its BlackBerry 10 mobile OS.

Known as the BlackBerry A10 during its development stage, the Z30 is BB’s latest flagship smartphone, snatching the title formerly held by the Z10 and Q10.

The released of the BlackBerry Z30 comes as the company has announced it is actively “exploring strategic alternatives,” which in simpler terms mean it is looking for a buyer. Speculations abound on whether BlackBerry would opt for partnerships and joint ventures or break the company apart into units that would be more enticing to acquire.

BlackBerry Z30

While BlackBerry has yet to comment on such rumors, a quick look at what the company has been through gives these speculations more bone. Its first quarter numbers have been brutal despite the launch of the Z10 and Q10, not to mention the reports about mass layoffs.

It is sad to see that despite a hyped-up launch and early glowing reviews, BlackBerry got upstage by the release of other high-profile smartphones such as the Samsung Galaxy S4. Today’s announcement comes at the same time Apple has released the iOS7, while the iPhone 5C and 5S are due on Friday.

But if you are interested about the specs of the BlackBerry Z30, here you go: a 5-inch Super AMOLED screen, a 1.7GHz processor, quad-core graphics chipset, and a 2,800mAh battery (which could make the smartphone last for up to 25 hours). It also sports stereo speakers and Paratek Antenna technology that helps the Z30 gather better cellular connection in low-signal areas.

The BlackBerry Z30 will be available at a handful of carriers and retailers in the United Kingdom and the Middle Eat beginning next week. Other markets will have to wait for the holiday season to have one of these babies.

Source: CBS News

Leave a Reply

Back to top